The Variable data printing (VDP) is a digital printing technology that makes it possible to personalize each copy within the same print run. This is achieved by combining elements teachers (common to all copies, such as backgrounds, logos, fixed text, or illustrations) with elements variables that change from issue to issue, such as names, addresses, photographs, barcodes, QR codes or specific messages.

This type of printing is ideal for advertising campaigns. direct marketing, personalized mailings, The company has a wide range of products and services to meet the needs of its customers, such as: name badges, ID cards, unique coupons, invitations and any other document requiring large-scale individual customization.

How does it work?

Variable data printing is based on the use of a database containing variable information (e.g. customer name, city, promotional code, etc.) and its integration with a pre-established design. A digital system links this information to the printing process, automatically generating unique documents in each copy.

For example, a personalized brochure can greet the customer by name and display specific offers based on their location or purchase history, while maintaining an identical overall design for the entire campaign.

Main advantages:

• Large-scale customization, without significant time and cost increases.

• Improved response rate in advertising campaigns.

• Generate closer ties with the customer thanks to more relevant messages.

• Possibility of combining text, images, graphics and codes in multiple formats.

Types of data that can be customized:

• Text (name, address, messages, dates)

• Photographs or images per recipient

• QR and bar codes

• Numbering or unique codes

• Custom graphics

Supported codes:

We have compatibility for a wide range of coding formats, among them:
Australia Post, Aztec, Codabar, Codablock-F, Code 11, Code 128, Code 39, Code 39, Code 93, DataMatrix ECC200, DotCode, EAN, ISBN, ITF-14, Maxicode, Micro QR, MSI Plessey, PDF417, Pharmacode, PLANET, PostNet, QR Code, Royal Mail RM4SCC, Telepen, UPC-A, UPC-E, USPS OneCode, and many more, including standards required in industries such as pharmacy and health.

Variable data printing doesn't just print; it connects, personalizes and builds loyalty.
Request more information and discover how this technology can take your communication to the next level.